Kotler micro anmd macro environment

Micro Environment Suppliers are the ones who provide inputs to the business like raw material, equipment and so on. These technologies could offer new opportunities and new markets for companies.

Due to the increase in consumer awareness for sustainability, gasoline is developing a negative image. This includes income distribution levels, which can vary among different countries.

One of the strongest factors affecting companies today is the rapidly changing technological environment. Quality of life is greatly influenced by rate of literacy and so on. Prosperity is a period where organizations tend to extend and expand their marketing programs as they add new products and enter new markets.

For instance, a marketing organisation can exert pressure on its suppliers or middlemen. Principles of marketing 15 ed. It is associated with a small area in which the firm functions. Thus, the total population consists more of old people and babies, there is more demand for medicines and walking sticks.

Illiterates, high school dropouts, high school degrees, college degrees, and professional degrees. The Macro-environment is the external forces that affect the micro-environment such demographic, economic, natural, technological, political and cultural environments.

A business cycle has a typical four stages namely prosperity, recession, depression and recovery. The society of today can be divided into materialistic and spiritual values. Also within a country, five different income distribution patters are identified.

However these are not totally uncontrollable. Each ethnic group has certain specific wants for the basic needs. The Tesla TRX will be fully electric, enabling Tesla to take advantage of this uncontrollable market trend that is causing the push for more efficient automobiles.

This is clearly demonstrated by Figure 2. The cultural environment is another factor that companies must consider. Most of these forces are both unpredictable and uncontrollable for a company, and may cause difficulties or low performance.

Therefore, they are closely interrelated. Marketing environment is based on Micro-Environment and Macro-Environment. Micro Environments The Micro environment consists of the forces close to the company that affect its ability to serve its customer-the company, supplies,marketing, channel firms, customer markets, competitors and publics.(Kotler/ Armstrong ).

The Impact Of Micro and Macro Environment Factors on Marketing There are two kinds of external marketing environments; micro and macro. These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy.

The Impact Of Micro and Macro Environment Factors on Marketing There are two kinds of external marketing environments; micro and macro.

These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy. According to them MACRO ENVIRONMENT stands for EXTERNAL ENVIRONMENT and MICRO ENVIRONMENT stands for INTERNAL ENVIRONMENT.

To avoid confusion, these can be taken up afresh in brief. In effect it is subdivision of EXTERNAL ENVIRONMENT into MACRO and MICRO.

Jan 08,  · The marketing environment is constantly changing and providing new opportunities and decreasing the demand for some existing products.

Marketers have to continuously monitor the environment identify the shifts in demand and make their organization adapt to the changing environment.

The following are the major difference between micro and macro environment: Microenvironment is the environment which is in immediate contact with the firm.

The environment which is not specific to a particular firm but can influence the working of all the business groups is known as Macro Environment.

Kotler micro anmd macro environment